Sovereign Business Daily Journal

Down the Rabbit Hole
East of the Ozarks
Cloudy 63 Degrees
11:04 a.m.

Much of the work I do, one-on-one, comes down to helping people create and structure big ideas. And then building the systems that distribute those ideas to the world.

I’ve done and do this with a growing list of businesses of all shapes and sizes…

Ideas are pure vibration that are given form via the container into which you place them.

Words are those containers.

So basically, we are writing a song.

Finally, my musical training is becoming practical!

You can write songs that connect with people and bring them closer or can you write songs that send them running away.

The foundation of these “songs” is figuring out a way to clearly, simply and powerfully articulate a result that emotionally impacts the people you want to serve.

This is the essence of what your customers and clients want and the ACTUAL thing you provide:

THE RESULT

Imagine a phrase in bright lights shining from a lighthouse. What would that lighthouse have to say to bring the people you want to serve?

This “result” doesn’t have much to do with WHAT you do.

It has little or nothing to do with HOW you do what you do.

It has to do with what they ultimately get, or how they are ultimately changed or what they truly want. And it is flavored so that it’s clear that you offer this result in a way that is unique compared to all of their other choices.

This is some of the hardest work there is in business building.

If you get this wrong, everything else is hard.

If you get this right, everything else is much more straightforward.

For after this foundational vibration is clarified, the purity of the signal is something that easily cuts through the noise of the world.

Down the Rabbit Hole
East of the Ozarks
Wall to Wall Clouds 58 Degrees
9:53 a.m.

As more and more “conspiracy theories” from the past few years get moved over to the “oh, that’s actually true” column, it’s only a matter of time before the entire world ends up completely ignoring the last gasps of a dying media machine that’s served as mob boss for some very evil people.

The latest “oops” is Mr. Biden’s laptop, the mention of which was obviously “Russian disinformation” LAST YEAR, but is now just “true” this year.

This is just the beginning.

Imagine what happens when humanity finds out about the existence, operation and prevalence of the elite’s child trafficking business no one is supposed to talk about.

Surely THAT’S a conspiracy theory, right? Isn’t that how we’re supposed to keep the sheep from looking too closely? We call things names and repeat those names until we come up with something else to distract the slaves with.

What is a lesson we can take from all of these evil losers getting revealed to the world?

Here’s one good lesson:

Lying is not only stupid, it is the byproduct of insecurity, weakness and cowardice.

When I started in business, I somehow got the impression that marketing was lying.

All of those “we had damage in the warehouse so everything is 50% off” sales that were just made up…I thought THAT was “crafty” marketing.

But now I know it was just lying to get money.

If you know how to present it (anyone can learn), there is nothing more attractive than truth.

That’s because people KNOW IT WHEN THEY SEE IT. They can also FEEL when something shifty is going on.

If you want to be authentic in your business, stop lying.

Stop lying to yourself, stop lying to others, stop lying PERIOD.

Earlier in my life, I was the master of the “it’s not going to hurt anyone” white lie.

I wasn’t out to get anybody. I was just out to make sure everyone liked me.

And that required shaving the corners off the truth so that I didn’t disappoint anyone.

That is what a coward does. And I was a coward.

To stop lying at all levels of your life and work, you have to develop a radical acceptance of YOURSELF and take total and complete responsibility for that being.

You might think that sounds scary.

It is. For like a second. After that, you realize you just found the only true version of freedom available.

Down the Rabbit Hole
East of the Ozarks
Partly Cloudy 34 Degrees
7:14 a.m.

You might think that selling the truth to customers and clients would be a hard sell.

But in a world where most everything that is shoved down your throat is a LIE, it turns out there’s a hungry crowd looking for it.

Actually, hungry might be an understatement. Starving is probably closer to the truth.

The clues are evident.

Take, for example, our former favorite search engine, Duck Duck Go. Or as we like to call it now, “Duck Duck Gone.”

https://twitter.com/yegg/status/1501716484761997318

In a recent announcement, they have decided to join the war against Russian “disinformation” (congrats Matrix brainwashing system, you claimed yet another mind for the hive of borgs!) and start manipulating its search results to combat the ever present threat of “Russian disinformation” (cough).

Perhaps to their own surprise, this announcement has not been well received, as you can read in the comments below their post.

This is an interesting case because it shows us the importance of understanding what you’re selling vs. what people are buying.

If you don’t know the difference, you end up making potentially life threatening moves like this maneuver.

Duck Duck Go’s unique selling proposition is privacy. They don’t track you.

That’s what they’re selling.

But what you’re selling doesn’t matter. What people are BUYING is the issue.

And as you can see from the comments below their announcement, people were under the impression they were “buying” neutrality and unaffected presentation of information.

The power of trust is that it does not require a tremendous amount of upkeep once it is built.

The flip side is that you can completely destroy even the most solid trust with a SINGLE misstep. These missteps usually happen when you don’t fully understand WHO you are here to serve or what they want.

Understanding provides clarity for your actions to be in alignment with the priorities of those you serve.

A lack of understanding means your actions are influenced by other outside forces.

You know what you’re selling.

Do you know what the people you serve are buying?

Are you sure?

For the record, if you happen to be selling TRUTH in some form in your business, it seems like the marketplace is ready to buy.

Down the Rabbit Hole
East of the Ozarks
Rain and Wind 64 Degrees
8:05 a.m.

Last week, kind friends of ours gave us their four free range chickens to add to our growing flock.

We’re now up to 9 birds. It would be 10 except we sent the rooster across the “Rainbow Bridge,” which in his case, happened to take him right to the inside of our freezer.

While the chicken “transfer” was supposed to be a short and sweet type of an event, our adventure extended over two days.

On day one, rather than catch the chickens, I, along with three of my sons, presented a two hour seminar on how NOT to catch chickens.

There were only 3 people in the audience, but I have a feeling they enjoyed the show.

An appropriate title for the production would have been, “How to Get Outsmarted By a Chicken in 3 Easy Steps.”

As it turns out, chickens operate just like customers and clients. They are smart. They are looking out for their own best interests.

And when you chase them, they run away.

You would think you could corner these little suckers, but in an area where no constraints exist, where they are free to go in any one of the 360 degrees available to them, “cornering” them turned out to be a wee bit challenging.

After several triumphant “close” calls and the very best of intentions, we succeeded in alarming them all to such a degree that they scattered in four different directions and buried themselves in the middle of piles of thorny bushes and trees.

Chickens 1, Humans 0.

Day two was a different story. We showed up early in the morning and decided to use our heads this time. Instead of trying to chase anyone, we simply didn’t open the coop from the night before.

We took a dog crate INSIDE the coop and my sons gently lured each chicken inside using some food.

The chickens are now enjoying their new home, getting to know the neighbors and hopefully realizing they are in the presence of a ton of little ones who will offer them unlimited care and attention.

The irony of chasing the chickens is not lost on me considering I spend my time helping business owners build systems that attract clients and customers.

The Great Chicken Caper of 2022 provides yet another proof point that attraction is the smart approach to take.

As we now know, “chasing” is not even for the birds.

Down the Rabbit Hole
East of the Ozarks
Mostly Cloudy 33 Degrees
3:17 p.m.

I don’t remember learning much about Fascism in history class when I was a kid. Sure, we saw token pictures of Mussolini and Hitler, but after that, the unit on Fascism was pretty much over.

I guess there’s a good reason the “powers that were” don’t want young minds looking too closely into that form of governance…I wonder what that reason could be?

If you watch the mind programming on the IDIOT BOX, you know the definition of Fascism the controllers want in the mind of the masses.

It’s been all over the news these past few years.

Being that Wikipedia is the best we’ve got when it comes to wondering what the controllers need people to think, let’s consult that “oracle” of wisdom (cough) to see what it has to say about this interesting word.

Here’s the “fact-checked” definition they pronounce from on high:

Fascism (/ˈfæʃɪzəm/) is a form of far-right, authoritarian ultranationalism[1] characterized by dictatorial power, forcible suppression of opposition, and strong regimentation of society and the economy[2] that rose to prominence in early 20th-century Europe.[3][4] The first fascist movements emerged in Italy during World War I, before spreading to other European countries.[3] Opposed to anarchism, democracy, liberalism, and Marxism,[5] fascism is placed on the far right-wing within the traditional left–right spectrum.[3][6]

Sounds about right doesn’t it? This totally fits with the talking heads on the news who all mysteriously started parroting this word a few years ago as if they were all commanded to do it at once… (as if!)

And it certainly fits with all of those angry elves who wear black and burn things down as an expression of their anti-fascist perspective and outward love for humanity. What gems these bringers of truth are!

Unfortunately, once you start engaging your brain, problems start appearing from all corners with this tale of Fascism we’re supposed to swallow.

Anyone with a brain that hasn’t been contaminated by the schooling system and its fake history knows that Fascism has nothing to do with which end of the engineered Left/Right slave spectrum you’re on. Left. Right. Up. Down. It doesn’t matter!

Because Fascism is a system of governance characterized by the MERGER of the State and the Corporation.

So that means that a private corporation and the State somehow unite towards a common goal.

Wonder why Wikipedia missed that? Surely just a coincidence!

Since everyone is so concerned about managing their carbon “footprint” these days, we’ll have to forgo a long trip around the world in search of an example of this. Instead, we’ll have to look right in our back yard.

Fascism? In the land of the “free” and the home of the brave?

Say it ain’t so!

Hmmmm…. the first character in our play is the State.

Do we have one of those in this country? Of course we do! It’s hard to miss that guy. He’s currently trying to save what’s left of his illusion of power by stomping on the face of humanity as a distraction.

Next, we need a private corporation. While there are countless examples of those, there are far fewer where the coordination with the State is obvious.

But I can think of one. In fact, I can think of a private corporation where the coordination with the State is so obvious that most “schooled” mind slaves actually think it’s the State itself!

It’s the “Federal” Reserve of course. The cadre of high IQ over achievers who have perfected the art of making something from nothing!

So here we’ve got Fascism right in our backyard for well over 100 years now. Who would have thought that was possible?

But for some reason, we DON’T have any black clad thugs protesting about it or burning things down because of it.

Isn’t that odd?

In the words of “Verbal” Kint from the movie Usual Suspects:

“The greatest trick the Devil ever pulled was convincing the world he didn’t exist.”