Down the Rabbit Hole
East of the Ozarks
Cloudy 63 Degrees
Much of the work I do, one-on-one, comes down to helping people create and structure big ideas. And then building the systems that distribute those ideas to the world.
I’ve done and do this with a growing list of businesses of all shapes and sizes…
Ideas are pure vibration that are given form via the container into which you place them.
Words are those containers.
So basically, we are writing a song.
Finally, my musical training is becoming practical!
You can write songs that connect with people and bring them closer or can you write songs that send them running away.
The foundation of these “songs” is figuring out a way to clearly, simply and powerfully articulate a result that emotionally impacts the people you want to serve.
This is the essence of what your customers and clients want and the ACTUAL thing you provide:
Imagine a phrase in bright lights shining from a lighthouse. What would that lighthouse have to say to bring the people you want to serve?
This “result” doesn’t have much to do with WHAT you do.
It has little or nothing to do with HOW you do what you do.
It has to do with what they ultimately get, or how they are ultimately changed or what they truly want. And it is flavored so that it’s clear that you offer this result in a way that is unique compared to all of their other choices.
This is some of the hardest work there is in business building.
If you get this wrong, everything else is hard.
If you get this right, everything else is much more straightforward.
For after this foundational vibration is clarified, the purity of the signal is something that easily cuts through the noise of the world.