What Would Happen to the Success of Your Business If Your Prospective Customers and Clients Truly Understood the Unique Value You Could Bring to Their World?
Achieving a One-of-a-Kind Position in Your Marketplace Does Not Happen By Chance, It is Something You Engineer
There are really only two types of people in business: those who stick out as the obvious leader for their desired customers and clients and all of the others who wish they did.
Years ago, before I discovered my “stupid human trick” of helping business owners communicate and demonstrate their unique value to completely separate themselves from their competition, I thought that market leaders were generated by luck, chance or hard work.
And then one day, I realized that I was wrong. I realized that positioning yourself as the only logical choice for customers and clients is something you strategically engineer…provided you know how.
I leverage my skills in market positioning, systems strategy and being able to generate attention, trust, and profit with the written word, to help business owners on a mission to do big things get their message out to the world in a way that transforms them into a “market of one.”
Each week day, I send an email to these business owners across the world where I talk about various parts of this journey. Some days, the focus is strategy. Other days, the focus is messaging and positioning. Still other days, the topic involves the systems and processes required to move your business to the next level.
- If you are a “self-made” success, you will resonate with this message.
- If you value freedom, independence and the right to live as you see fit, you are in good company here.
- And if you honor the ability to transform your knowledge, experience and expertise into material success, and you want to do it at the highest levels, you will find these emails valuable.
Successful business owners know what many other business owners do not: that success is a process, not an event.
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