How to Be More Unique, More Valuable and More Trusted Than Any Business in Your Market

Systematically Engineer Your Market Position to Create More Money, More Freedom and Greater Independence

There are really only two types of people in business: those who are winning and those who are trying to win.

“Winning” is what happens when you’re living, working and prospering in alignment with who you are and why you are here.

Years ago, before I discovered my “stupid human trick” of helping business owners communicate and demonstrate their unique value to completely separate themselves from everyone else, I thought that success in business was generated by luck, chance or hard work.

And then one day, I realized that I was wrong. I realized that a position in your marketplace that allows you to prosper is something you engineer. It is based on a system. Not a paint-by-number set of tactics that silly “gurus” teach, but a way of operating based on timeless principles and strategies for attracting attention, building trust and making sales happen.

Building this type of business system is what I help business owners do. Most of my work focuses on market positioning, systems strategy, generating attention, trust, and profit and helping those on a mission to do big things get their message out to the world in a way that transforms them into a “market of one.”

Each week day, I send an email to these business owners across the world where I talk about various parts of this journey. Some days, the focus is strategy. Other days, the focus is messaging and positioning. Still other days, the topic involves the systems and processes required to move your business to the next level.

  • If you are a “self-made” success, you will resonate with this message.
  • If you value freedom, independence and the right to live as you see fit, you are in good company here.
  • And if you honor the ability to transform your knowledge, experience and expertise into material success, and you want to do it at the highest levels, you will find these emails valuable.

Successful business owners know what many other business owners do not: that success is a process, not an event.

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