About ME

What happens when you start life as a “Straight-A Sheep” and then…WAKE UP?

It took me a long time to figure out exactly what I wanted to do with my life.

In the end, I never found my answer. Instead, it found me.

My name is Jason Leister. I started life as a classical musician (pipe organ) at the Eastman School of Music, where I won one of the most prestigious organ competitions in the country at age 19.

Eventually, I realized that being a classical musician was an excellent way to work hard and starve at the same time. So I entered the world of business and never turned back.

That’s not to say the journey was easy‚Ķ

For years, I struggled trying to find the way to success.

Eventually, I discovered a few things:

First, my unique way of seeing the world allows me to position a business in such a way that creates powerful differentiation and preeminence in the marketplace.

Second, my systems-based approach to marketing and the generation of attention, trust and revenue can create dramatic value by employing a method for selling where the relationship with your buyer is actually enhanced by the sale.

And third, most business owners are not aware of how to powerfully communicate the full value they deliver to their prospects, clients and customers. And should that issue be resolved, that every unit of energy invested in the business will create a multiplied level of result.