By the Ocean
Sunny 78 Degrees
7:28 a.m.
This month’s issue of SELLING YOU is on its way to subscribers across the globe (is it really round, are we really flying through space at over 60K miles per hour, I have no idea!)
Newsletter subscribers are a unique breed. Primarily, they are people who understand the value of ideas.
You could argue that action and execution trump “ideas” any day. You wouldn’t be wrong. But you also wouldn’t be right.
Because the minute you get all hyped up about taking massive action and executing your way to success, you run right into a question:
“What’s the best action to take?”
And that’s where most people don’t have a good answer. Because they don’t have the quantity of raw ideas required to make supplying the answer easy and effective.
How do you exercise your “idea muscle?” This is the muscle the Matrix tries to kill by atrophy. It tries to distract you with navigating the rat maze it set out for you.
Your credit score, the interest rate on your latest re-finance, all of the world events you have zero influence over… There are so many meaningless things to waste your life on, it’s hard to choose!
“Focus on being a good slave,” says the Matrix. “Don’t concern yourself with matters beyond surviving until after dinner time when you can numb your brain in front of a screen.”
Falling victim to the siren song of the Matrix makes business life difficult.
Let’s take the cesspool that is social media as an example.
That’s an information stream that is slowly conditioning your mind to make the very same neural connections that the rest of the people in your algorithmically created idea silo are making.
It is feeding you the required diet of ideas to conform your thinking in specific ways by supplying a never ending stream of meme-based brainwashing.
The net result is conformity of thinking. This is a huge problem in business.
Because if you see the world as everyone else sees it, your perspective doesn’t have much value.
And value is what the world pays for. Value is why business exists.
The solution is to vary your information diet to build the muscle that will help you create the success you want.
It doesn’t matter how you do it, it just matters that you do it. If you are ingesting information that you didn’t ask for, then it’s not YOUR priorities that are being served.
Is that how you want to live?