By the Ocean
Cloudy 85 Degrees
12:51 p.m.
It rarely occurs to me that people lie about their business on social media. I know they do, but I always forget.
The reason is because I can’t imagine being so fake or insecure as to ever do something like that. And also because it’s not something I practice doing.
I make a living by helping amazing people tell the truth about what they have. That’s what I practice, pretty much every day of my life.
That means I look at the available set of facts and combine them in a way to tell a story that is a powerful version of the truth.
ALL OF THE PIECES I USE ARE REAL.
No one on the outside knows this. They think we’re lying too, just like so many other people. This is reasonable, because many people ARE lying.
So even though I’m telling the truth, that’s not something you can just say. You have to show it. That’s where something like the media platform becomes so valuable. It just keeps showing up for someone forever. It SHOWS your value so you don’t have to talk about it directly.
When how great and valuable you are is THEIR idea, when they come to that conclusion on their own, everything changes.
I’m in the process of starting off two new Partner Program clients at the same time. That means two new Universes into which I’m stepping looking for the optimal version of the truth to tell the world.
And then, once that is discovered and articulated, to build the systems that spread that message in a systematic and profitable way.
My goal is to distill all of the parts of the truth into such a powerful signal that it cannot be ignored.
And to do it in a way that makes the world clear that it is being served on a level that is not available from another source.
Success in business, according to me, is created by aligning your goals with the goals of the people you serve.
This requires work by your heart and your mind.
The reason you do this isn’t because you’re trying to be a saint, it’s because, in a world that is less trusting and open than ever, being a true champion for those you serve is the most practical way I know to financial success.