Down the Rabbit Hole
East of the Ozarks
Werry, Werry, Wet 55 Degrees
7:03 a.m.
It is a shame that the late, great, advertising genius, David Ogilvy, never published a manual about how to properly sell a fake plandemic to the people.
He published one for his Aga Cookers long ago (you can read it here), but apparently he was never employed by the Deep State for more “important” aims…like total control of the planet.
A few months ago, we touched on the disaster that can be created when ultimatums are used in selling.
We discussed how, rather than projecting a position of strength, they only show the world the true weakness of a sales position.
“Buy it or die” is just not a compelling offer.
So here we are, with plandemic ultimatums flying all over the place, threats and warnings humming around your ears at all hours of the day and night. The talking head news readers yelling, “FEAR, FEAR, FEAR.”
What started as “take this and get your free beer,” or “take this and get a free cupcake!” or “inject this and you’ll get entered into a contest to win a million dollars,” has now turned into, “Do this or we’ll hurt you. Boo!”
This is the type of situation in which a smart man, like Mr. Ogilvy, would have been helpful.
So what happens when a buyer perceives that a seller is attempting to manipulate an outcome by use of an engineered ultimatum?
The first response, which is never helpful, is the immediate creation of some level of resistance. Even if it’s not consciously understood in the moment, it is there. “Something” creates a hint of resistance to moving forward.
Next, should the recipient of the ultimatum choose to stick around, the logical mind is engaged and begins asking questions that are not helpful to the plight of the seller:
“Do I really need this? What happens if I don’t get it? Is what he is saying really true? Could that really happen?”
These are questions of confusion. And as a general rule, confused people don’t buy. Oops.
Finally, we come to the worst byproduct of the very unwise decision to use any form of conjured ultimatum in the selling process. For should the poor prospective buyer begin looking around and seeing others who have turned down the offer but are not suffering any of the projected consequences, in that moment we are likely to see the birth of something that absolutely kills the sale:
SKEPTICISM. LACK OF TRUST. AND EVEN AN IRREPARABLE BLOW TO CREDIBILITY.
And it only gets worse from there.
Surely if you were planning on scaring an entire planetary population into offering autonomy over their bodies in exchange for the perception of “safety” (cough,) you should do your due diligence into the art and science of selling.
I wonder what Ogilvy would say? My hunch is he might say what he was known for often saying. A simple rule of traditional results-based selling:
“No sale. No commission. No commission. No eat.”
It’s a good thing these guys have the Federal Reserve money machine to go to when they need money to eat.
P.S. For the record, there ARE instances where naturally occurring “ultimatums” are very effective. For example, when marketing an EVENT. The “ultimatum” is the date of the event. It’s coming, it’s here, it’s gone. That is natural, believable and a much smarter way to go!