By the Ocean
Sunny 73 Degrees
7:45 a.m.
Mediocre is where most people are at.
They say they want a better life/business/relationship/body/mindset and then they don’t do anything to get that.
Vilfredo Pareto deduced that the breakdown is probably about 80%/20% of mediocre to excellent, but the last 23 years of my life in business show me it’s way more extreme than that. Maybe like 99%/5% or even worse.
Which means MOST of the people you are communicating with probably will never do anything in your Universe.
If you let yourself care about this, as a normal and sane person with a big heart might, you get pulled down into a world of frustration.
“What do I have to offer these folks so they actually DO something?”
You can’t help people who ultimately won’t help themselves.
So if you’re in the business of changing the world for the better, the mediocre folks have to be shown the door.
Oh, they can get your newsletters, or your podcasts or anything that doesn’t involve your personal attention.
But to give them your personal focus is a death sentence. To develop products and services they “might” like is really just a waste of your limited time on this plane.
“I’m going to get started next month once I get this other stuff squared away…”
No you’re not. In fact, my hunch is that I’ll never speak with you again. Or maybe you’ll come back in a year and tell me how time “got away from you.” The real people don’t talk about when they’re going to start, they just start.
If you’re here to lift up humanity, you can’t do that by “bending down” to where they’re at. I’ve tried it. And the results are conclusive:
Dimming your light is not how you brighten up the world.
Your contribution can help inspire, empower, educate, motivate those folks so they stand up on their own and start climbing the mountain that you help other people ascend…but pulling them up the mountain because they can’t or won’t walk is not a smart plan for long term success.
Find the excellent people and serve those folks. They are motivated, they tend to have money and they have the mindset required to more accurately appreciate the amount of value you bring to their world.
Harsh?
Just REAL. If you can’t be real, you’re not going to make it on this journey we call business.