By the Ocean
Sunny 76 Degrees
6:17 a.m.
Humans are trained to choose from among the choices that are presented to them. This is how the Matrix conditions you to fortify its power.
It controls you by limiting the options you think you have.
Instead of creating choices, you are trained to consume the ones someone else created.
When it comes to business, the same thing happens.
Choose a market and dominate!
We choose from markets that exist right? That’s obvious right? That’s the smart thing to do, right?
Of course. That’s what the Matrix says! We choose from what’s there. We go into one of the markets and do our best.
But why?
Because that’s what we do in every area of our life. We see what’s out there and then choose.
Once you get in a market, then the Matrix says we are free to create. And of course that’s true! Make something that will sell!
But it’s also true before we enter a market. We’re free to create at that moment as well.
So what about the markets we can’t see? Do they even exist?
What about a market just for YOU or your company? A market with boundaries that are completely unique to you?
Do you know where that market is? Do you know how to reach it? Is that even a thing?
In my own business journey over the years, it’s become very obvious that there are two primary, and very different, groups of people I help:
- People who are just getting started who I help by directing, empowering and guiding towards their goal.
- People who are really succeeding and want to succeed more who I help by creating the strategies, systems and resources they need to increase the impact of what they do.
With few exceptions, there’s not a lot of in between.
Is this a problem? Should I focus on one group and not the other?
Using Matrix business eyes, this is definitely a problem. But if this configuration is simply what the MARKET FOR ME looks like, then the more creative solution would be to figure out ways to serve it.
And that’s what I do.
This is what the media platform helps you do. It helps you discover the Market for You.
The market for you is already there. You just can’t see it. This “device,” packaged in the form of real service to others, allows it to emerge from the bigger picture.
This media platform, this simple message I send every day, attracts people with nothing more than a dream for a future business as well as people running multi-million dollar organizations.
The very same words, the very same ideas, the very same products and services help me identify the MARKET FOR ME.
The Matrix will scream that this is incredibly inefficient.
I would argue it is incredibly strong and organic. And once you build it, it is very, very resilient.
Because no one on the planet can copy it.
It might not be factory assembly line efficient, but who connected good with efficient? Is that always the case?
- Is INVENTING new things “efficient?”
- Is creating BREAKTHROUGHS “efficient?”
- Is accumulating experience “efficient?”
- Is growth “efficient?”
The Market for You is waiting. It’s out there and it’s perfectly aligned with what you have.
The work is to bring it out so you can see it.