Down the Rabbit Hole
East of the Ozarks
Sunny 36 Degrees
2:14 p.m.
There are two ways to interact with people (clients, customers, members) in an effort to serve them.
The first way is the way I was taught as a child. I grew up in a fairly religious brainwashy school/church situation. The way I was taught to serve was to bend down and help those in need.
In other words, I came down to the level of the person I was assisting. I identified with them, put myself in their shoes, empathized with their situation and then gave them assistance.
While this sounds nice, my experience is that it actually demotivates humans. I don’t know why this is the case, but it sure is consistent!
If I had to guess, I would say that most people’s conditioning makes them unable to RECEIVE on a level that makes this dynamic work.
So while there are reasons for doing this at times, there’s a far more POWERFUL way to help people in general.
That way is to inspire and empower them to raise themselves up to whatever level they want.
This is an important choice to make when you are building a business. You can either “lower the bar” and let the masses enter. Or you can “raise the bar” and work with those who are inspired to rise to the challenge.
The first approach helps people, but I don’t think it improves them.
The second approach offers assistance in a way where the person receiving is not only helped but also IMPROVED.
Inspire up. The world needs those whose service is offered in a way that makes everyone better.