Sovereign Business Mentoring

“Jason is something special in the marketing world. He plays by his own rules, but never at anyone else’s expense. He inspires trust and courage and wisdom and…did I mention courage?

Because what Jason does to help you is unlike anything anyone I’ve ever encountered is capable or even perhaps interested in doing. The thing he does takes tremendous courage and restraint and wisdom and the willingness to listen more than talk. You talk to him and you realize “oh, how the rest of us love to hear ourselves talk…”

This is one way he helps you find those inner, long-hidden resources that will help you discover the rules to your own game; but never at anyone else’s expense.

I don’t know if this is good business, but it’s good life, and those of us in the coaching and consulting world get the two somewhat wrapped around the axle at times, so being able to sit comfortably in both at the same time is not just a relief. I think this is what business is supposed to be like.

Work with Jason and you will eventually become the sane one in your group; gone is the neediness that fuels aggressive sales tactics; gone is the fear that caused you to point fingers at anyone but yourself. What a relief to know this world is just a reflection of what you have already created and that the choice to create and what to create are both ours.

You find a sense of self that can’t be shaken and the resources to give and give, knowing that somehow it’s all going to work out. And it does.

You start to realize that success in business is something you see, then an energy you radiate, and then it happens. So you naturally stop trying to do the stupid crap that always brought you back to the same terrible place of need you thought you had left long ago. Instead you start doing simple things to serve others and that cause them to notice a strange but attractive quality in you that makes them want to come close and know more, so that they can be enriched by the same light.

And so it goes. Boring, predictable success. Nothing fancy. Nothing tricky. Just making the world a better place, one client at a time.”

Steve Washer
Visible Authority

“Working with Jason Leister within the Business Advisory program has been a transformative collaboration.

Jason has the unique ability to ask questions and presents thoughts and ideas in an honest trusting manner, which allows new concepts and strategies to rise to the top about the business you’re really in and how to present it to the marketplace in such a way that stands out and makes a difference.

Moments and breakthroughs will arise during discussions that will transform your business, that I can assure you of, because it has happened more than once for me personally throughout my journey with Jason.

If you’re seeking real guidance on what your business can offer and the platform to present it to your marketplace, I highly encourage you to join this program. The time spent and investment made will be the best decisions you’ve ever made for your business and your lifestyle.

Troy Steine
www.strategicsellingsystems.com

To my coach Jason,

Right about the time I began production on my first back end product, I took your advice and started a platform – a weekly podcast.

Once per week I sat down and took four hours to do what should’ve taken one hour – outline, script, record, edit, upload, write, and schedule an email telling my audience the broadcast was ready.

I didn’t make a huge deal about getting my customers to sign up for my podcast, because I knew neither how successful it would be, or even if I would continue the podcast beyond the sales test of my first back-end product’s introduction. Still, I was able to sign up about 23% of my total customers – approximately 1800 people – to my podcast email notifications.

After creating the first few episodes, my listenership declined to around 700 people. I was highly discouraged! I felt as though the market was shouting at me that they did not want my podcast! However, by the time episode 10 came around, I was back up to about 2400 listeners every week.

And then came episode 14 – when I was finally ready to sell my first back end info product. This product cost $97.

Let me also add that by this point in the platform journey, I was very tired of putting my podcast together. Even though I had streamlined, it still took me at least 2.5 man hours of work per week to get an episode up. I was almost hoping that the platform would not prove effective, so that I could throw in the towel and not feel bad about it!

And so: I set up my big launch test.

To my platform, I was going to record a special edition of the podcast that would focus on the problem that my new back end product solved, then ending the 15 minute podcast with a five-minute blurb all about the new product and how excited I was to offer it to them. Not much of a sales campaign by most Internet standards! But by this point in the journey, even if I didn’t particularly enjoy building my platform, I had enough respect for my podcast listeners to know that bombarding them with emails was simply not an option. I had talked to too many of them – they were real people whose time I respected. This audience was about 2500 people.

To the remainder of my customer list – those who did NOT sign up for my platform, I planned a regular email style sales campaign. You should also know that I did nothing to keep up a relationship with this audience of non-podcast listeners. I respected their choice to not be communicated with, and I placed my faith in the hope that they would remember me and the product they originally purchased from me whenever I was ready to try to sell them something new. The size of this audience was 9600 people.

I sent out the 14th episode of my podcast, and I hit “send” on the first email in my campaign to the big non-listener list. And I promptly shut off all my electronic devices and went grocery shopping! Lunches are just too darn stressful 🙂

I wasn’t sure what to expect: Jason, through all of your strategic coaching, and in all of our weekly pep talks, you encouraged me to keep up with building a platform saying that you were positive the platform was the surest way to guarantee successful back end sales down the road. I didn’t want to believe it – it was so much work!

But two weeks later, the results are crystal-clear:

Products sold to the 2500 podcast listeners? 433 copies of my latest program.

Product sold to the gigantic list of 9600 previous customers? 114 copies sold.

Unbelievable!

Jason, I doubt I could ever express how fortunate I am that I stuck with your coaching. You are one of the absolute fewest remaining voices of wisdom repeating the mantra of one of my personal heroes, Paul Harvey: that perspiration itself… hard work… seems to be the fertilizer of success. If something sounds easy? It’s probably too good to be true. If something seems so difficult that you just want to quit week after week… that’s probably what you should be doing!

Perhaps the most touching evidence of all demonstrating the complete success of your platform concept is the fact that of the many positive and supportive replies I received to my 14th episode which – let me remind you – focused on SELLING a product, there was from a gentleman who said “Hooray! It’s Tuesday, which is “Pat day” for me. Pat day is my favorite day of the week already, and now I have another one of your programs on the way. Thank you and keep up the great work!”

Thanks again Jason. You speak the truth, and I am now $40,000 wealthier because I was humble enough to listen to you.

Yours,

Pat S*****

Hi Jason,

I wanted to send you a note of gratitude. I really enjoyed working with you and appreciate all the wonderful insights and contributions that you made on our projects.

Just one advice you gave on direct mail follow up and your copywriting feedback, has already paid for your fees over and over!!

Your influence will definitely be seen as we work to implement all the great ideas you shared with us.

All the best,
Jeff Paro
Co-founder
InfluenceOlogy

Back in May, I found myself in a very strange place in my copywriting career.

I was quickly gaining a reputation as one of the hottest Internet copywriters around. I had the #1 sales letter on ClickBank, I had great testimonials from high profile clients, and my conversions were averaging over 8% in tough markets.

Yet, I had ZERO new clients!

I was suffering from the same potentially fatal condition so many copywriters face… I sucked at selling myself. I could make clients bank accounts light up like pinball machines, but when it came to touting my own services, I was useless as an ashtray on a motorcycle.

I joined Jason’s coaching program and he immediately turned my head around. We went over my process of dealing with clients and he showed me all the money I was leaving on the table.

For instance, when prospects would ask for a price quote, I was doing something really dumb — GIVING IT. Without knowing anything about their business, their ultimate goals or their TRUE needs (which they typically have no clue about).

Using the system Jason taught me, I quickly restructured my negotiating process, and within 4 weeks, I went from 0 new clients, to being booked 2 1/2 months in advance with 3 new clients, and one repeat client. That was pretty amazing, but even more important… clients now see me as a partner in their business, not just a copywriter filling pages with words.

Even my former clients now view me with higher regard, and have no problem paying twice what they paid before.

That’s because Jason taught me how to become a valuable asset to my client’s business, rather than a necessary expense.

As copywriters, we don’t cost our clients money, we make them money. Helping a client make this realization is the key to a long, relaxing, and prosperous future in this business… But first you have to see it yourself.

And no one will show you better, or faster, than Jason Leister.

Thanks for everything, Jason.

Kevin Rogers
CopyChief.com

With about 100,000 folks offering business and internet coaching, why did I choose to Jason Leister to coach me?

Because out of all the people claiming to be coaches, only a handful have actually done what they are talking about. Its easy to tell people what they should be doing in their business. It’s far harder to build a business. Jason has built not one, but several working business systems. It’s the difference between knowledge and wisdom.

Next, take the small handful of coaches who have actually built several online business systems and narrow it down to ones who can actually teach what they are doing. Few coaches are left standing at this point. Jason is.

And finally, narrow the few coaches left down to those who have not only done, but can teach, and also realize that you are unique and need a unique solution, not just be forced into some Betty-Crocker-one-size-fits-all-mold. From my perspective, you are left with Jason Leister as your coach.

Robert Stover
RobertStover.com

I have been very impressed with Jason Leister’s abilities to hone in on what is needed and offer creative and functional advice. He is very perceptive and has been able to offer me many practical solutions for my business. I have really enjoyed working with Jason and whole-heartedly recommend him!

Craig Koniver, MD
Organic Medicine Now

Jason will help you get to the heart of what makes you special as a service provider…What sets you apart from the rest. You and your clients can’t help but profit from this knowledge.

Peter Brennan
www.peterbrennan.net (high impact sales copy)

“Jason has an uncanny ability to pluck out the unifying ‘big idea’ in your campaign or your business. In our work together he’s helped me re-imagine my business, through the lens of my best clients. As a result, I expect to add $1-Million in revenue over the next three years beyond what would have happened without his help.”

Steve Gordon
The Unstoppable CEO™