Starts Friday May 17, 2024

What No One Ever Told You About How You’re Wired to Write Emails to Grow Your Business

Stop Writing Like a Programmed Monkey, Stop Writing Like the Gurus Say You Should – Discover the Unique Method For Writing Business Emails That Is Already Hardwired Into Your Being

One of the worst types of copywriting to read is when a business owner tries really hard to “write well.” They usually end up sounding like somebody else. They don’t try it on purpose, it’s just a natural byproduct of listening to someone else’s opinion about how you should express yourself.

I knew musicians like this in music school. These were the players who followed all of the rules, hit all the notes, but didn’t actually make music or say anything important.

If you want to stand out in the marketplace, if you want to move prospects, customers and clients to action with the words you write, you don’t want to be someone who just “follows the rules.” Those people get tuned out. They get classified and stored away in the minds of your prospective clients and customers as “something that’s been seen before,” or “white noise,” or something that doesn’t feel “authentic,” or something that seems a little “off.”

Authenticity doesn’t mean you tell the world about every area of your life. Authenticity means the reader of your writing never senses that what you are telling them isn’t real. This isn’t a cognitive function, it’s not a conclusion of the mind. This is a FEELING you get when someone is communicating with you. It’s a survival mechanism we have honed over many years to identify risk before it becomes a threat.

You don’t need to take an authenticity course to be authentic. You just have to be YOU. Unfortunately, the Matrix makes that one of the most difficult things to do. It has other ideas for your life and none of them include you expressing the real version of you in the physical world…and certainly not to make money and realize true abundance.

The good news is that you have a unique way of writing powerful emails. The bad news is that no one told you about it, how to connect with it, how to understand it, how to use THE WAY YOU ARE as a competitive advantage to grow your business.

Writing an email is an expression that moves from inside of you to the outside world. If you want to contaminate that expression, if you want to limit its power, if you want to sand down its “edge” so that it has a better chance of “converting” (yuck), then buy all of the copywriting courses, get all of the books, fill your head with other people’s ideas about how YOU should express yourself, then sit down and write.

What will come out will most likely be a confused mess. But at least you’ll be doing it “right!”

On any given week, I edit a lot of emails for business owners. The daily messages I write to my own subscribers get edited in realtime. But some of the business owners I work with, ones who publish A LOT, send me their work for review.

The reason most business owners don’t become great at writing powerful emails is because they believe that “writing powerful emails” means doing something other than what comes naturally to them.

They think it means following this rule or that framework, using X’s “cash sucking” formula for subject lines or Y’s “attention grabbing method” for writing that first sentence.

Rules, rules, rules. All created by someone else, for someone else.

No wonder there are so many terrible emails that no one wants to read.

The good news is that you already have a “template” of sorts inside of you that can guide you to powerfully show up with the emails you write for your business. It’s a template that no other being on the planet shares.

Going inward like this runs contrary to Matrix Programming. So if you start to feel a little bit uncomfortable, if that voice screaming for the bulleted list of “email best practices” is starting to get going in the background, know that you are not alone. The Matrix is here to keep you small. It is here to enforce your belief that you are not special. It is here to make sure you never discover the magic for EVERYTHING that you carry inside of you.

Why is it that every business owner SAYS they want to be unique, but then goes about business by following the methods of other people?

That’s not unique, that’s like wearing someone else’s clothes or running a marathon in someone else’s shoes.

On Friday May 17, I’ll be sending out the first Module of a SIX week training called “Email By Design: Understanding the Unique Method For Writing Business Emails That Is Already Hardwired Into Your Being.

Over the span of six Modules, delivered one per week via email, you will be guided to understand how you are uniquely wired to use email to grow your business.

Instead of this offering filling your mind with do’s and don’ts and countless rules for “writing great copy,” this approach will FREE YOU to express yourself in new and more powerful ways to grow your business.

How will you know it’s “working?” When customers and clients who start working with you say things like, “I feel like I already know you!”

And when sitting down to write an email becomes a process of communicating clarity, rather than feeling like you’re finishing up a homework assignment to get a good grade.

To help us on our journey, we’re going to be using a body of knowledge referred to as Human Design. That’s a specific way of understanding how you are wired to move through physical reality.

Some of the things we’ll take a look at during these six weeks…

• Are you wired to have trouble asking for money? To attribute adequate value to what you do or offer to others? Many people are. What happens to sales emails if THAT’S how you’re wired? Can you actually use that to your advantage if you have the awareness and understanding for how to do that?
• Are you clear about your authentic role in relation to clients and customers? Are you a leader, a guide, a cheerleader, something else? If you don’t know where you’re made to stand in relation to them, how could you possibly understand how to show up most powerfully in an email?
• Is it challenging to put exactly what you do into words? Is that a problem to solve? Is it a gift to embrace? Is it a clue that your expression via email and other writing needs to go in a completely different direction?
• Do you fully understand your larger reason for being? The mission you came here to fulfill? Do you know what that is? Do you understand how to communicate that to others so they see you as a completely unique choice in the marketplace?
• Do you have trouble getting big ideas communicated in simple words? What if that’s how you’re made? What if that’s not even a problem to overcome? What if it’s a unique constraint that can help you more creatively communicate your message to prospective clients and customers? What would that look like?
• How are you wired to best interact with “the other,” with the people on the other end of your emails? If you disregard these energetics, you risk meeting resistance or simply becoming invisible to the people you want to serve.

Our journey will end after the six weeks of emails with a private 30 minute phone call between you and me to discuss how to use what you’ve learned to completely transform your email writing for the better.

The goal is to light your path towards writing emails that sound like you and connect with your readers in much more powerful and profitable ways.

There is one “catch” to this offering. If you’re coming on this journey to discover how YOU are already wired to write powerful emails, you need the following pieces of information:

• The date of your birth.
• The location of your birth.
• The exact (as exact as possible) time of your birth.

(If you don’t have this information for whatever reason, or can’t get it, this isn’t going to be a good fit for you at this time.)

After you enroll, please reply to the welcome email with a sample of your own email writing.

Your ability to write powerful emails can help your business success or it can be an obstacle to it. During our six week journey, we’ll “connect the dots” on a system you are uniquely wired to operate to help you write better emails, more powerful emails, emails that move you closer to your vision of success in business.

Enrollment for Email By Design is $299.

P.S. If you don’t know anything about Human Design and want to get up to speed to go through this offering, you can select the bundled option below to enroll in this program plus Designed to Prosper for $499.

P.P.S. Here’s my “boilerplate” disclaimer I use with anything related to this area of study. I want to make it clear we’re walking into areas most Matrix slaves are trained never to venture (I wonder why!)

[NOTE: If you don’t have an open mind, are completely brainwashed by the Matrix into believing only what you see with your eyes, or if you think the stars, the cosmic bodies and unseen energies of reality have no bearing on your success in life or business, then you’re going to be wasting your time with this. It would be wiser to just stick with your beliefs and just keep working harder like the Matrix wants you to.]