If you have nothing to say, there’s no use in talking. If you DO have something to say, it’s worth saying it in the most powerful way possible.

And that’s where things can become challenging. Because not everyone is wired to do that well, or easily. And that means that doing simple things like sending emails to prospective clients and customers becomes an obstacle instead of an opportunity.

Email is one of the most powerful forms of communication available to us. With a single message, written with clarity, power and truth, you can make amazing things happen.

I know. I’ve been sending messages like that, every single day, for the past 13 years. With that much practice, you get pretty good at getting to the heart of the message, identifying the real big idea that people will feel when they read, and thinking about how your writing is opening or closing the door to people wanting what you have and knowing it is for them.

One of the things I hear more than any other when I speak to business owners on the phone is, “I’ve never heard it said that way before. You make me sound amazing!”

Yes I do. That’s what I’m here for. That’s what I do. I can communicate the brilliance I see when I look at your business. And now I’m going to conduct a test to see if I can help you do that as well.

The Copy Desk service is simple:

You send me up to four emails for my review each month. (Please send them one at a time.) Within 48 hours, you’ll get my edits/rewrites/questions/comments about what you wrote and my changes to make it better and more powerful.

There’s no long term commitment, no contract, no fine print.

You’ll actually get completed work, ready to send, that can help move your business forward. No theory, no todo list, just DONE.

Understand this is a pilot program. This offering does not “scale.” There’s no A.I. involved here or fancy software plugin that’s going to make this point and click easy. This is real work, real art, being offered to you. This is committing an enormous business heresy that will easily get me labelled as “stupid” by the gurus. Know that I’ve been called worse!

“Pilot Program” means that this is being offered to a limited number of business owners (20 MAX) at a rate probably half of what it will be down the road.

I have no idea if this is right for you. What I do know is how valuable it is. Because I’ve already been doing it for clients…editing weekly and daily emails… for about the past 7 years.

If you have something to say, you’re already sending emails and you want to say it better, then this will help. If you aren’t sending emails yet, then perhaps you can use this as some gentle motivation to start! Consistency is the key to magic with this. You won’t believe what is possible until you actually experience it.

I actually do this with private clients already, like this guy selling a trading service. Here’s a response he sent me:

I love these emails. You’re a great writer and it feels like you’re talking right to me, like I’m an actual human. Love it.

This is the email I rewrote for him. This is the finished version. I’ll spare you having to read the original… it was all over the place without any of the tone and power this guy had when he started talking about what he knew. So we put that in!

OLD SUBJECT: Would You Invest $1 To Make $15,000 In 30 Days?

NEW SUBJECT: Ryan quit his job the FIRST year

By now, I hope you’ve watched the video where I share the trading strategy I’ve used to transform my “small” account into a big one. (At last count, the total is up over $500K from trading options!)

If you haven’t seen it, watch it here: [LINK]

People usually react in one of two ways to that video:

1. Traders who’ve “been around the block” a few times see that there’s something very unique about my methods and about my ability to time trades in both directions.
2. Other traders just think it’s too good to be true. “How could anything that simple work?” That’s what they’re thinking.

That brings me to the lesson for today. It’s something you might want to write down and hang up on your wall:

SIMPLE IS NOT EASY.

The methods I use are SIMPLE. On the surface, there are not a lot of moving parts. It’s an approach I could explain to my grandmother.

That doesn’t make it easy.

Developing the skill of finding the BEST setups and knowing how to put on the BEST trades is something that takes time to develop. It’s NOT something you usually have when you’re new to this method.

There are only two ways to get this skill:

1. Trial and error.
2. Learn from someone who knows it who is willing to teach it.

And that brings me to the story of Ryan. He’s a member of the ***** and gets my alerts.

When he started, Ryan was a complete newbie. He was brand new to trading. So while he had ZERO experience to bring to the table, what he did have was a willingness to do the work.

He joined, he watched the videos, he paid attention to the alerts, he took action.

In his first year, he quit his job, bought a rental property, and moved into a new part of his life…one where he’s free from anyone else telling him what to do and when and for how much.

Can this happen for you? I don’t know.

Are you able to keep your mind open to the possibility that success in trading might not be as difficult as the gurus say it is?

Are you able to follow simple instructions and take action on a consistent basis?

Are you willing to learn to play “chess,” and operate at a higher level of trading while everyone else is being taught to play “checkers” by gurus who aren’t actually LIVING the trading lifestyle?

First, watch Ryan tell his story in his own words. [LINK]

And then ask yourself what type of future you want.

It’s all possible when you have a system that actually WORKS.

To your success,

Enrollment in Copy Desk is $397 per month for me to review/edit/reposition up to 4 emails. If you write a weekly email, this is perfect, if you publish more often, you can ask about higher volume offerings or just use this to get my review of select pieces.